Why Black Gojis?
Prized for its anti-aging, beauty-enhancing, calming and immunity-boosting benefits*, black gojis have been an important herb in the Tibetan Medicine pharmacopeia, “Jing Zhu Ben Cao” for centuries. Each berry is hand-picked at the height of ripeness and sun-dried. No chemicals or preservatives are used in the process and we are working on obtaining USDA organic certification.
We were introduced to this precious crop on a recent trip to Northwestern China where we met with the Salar people, a Chinese ethnic minority who harvest black gojis in the remote Tibetan-Qinghai Plateau. They first began cultivating the harsh dessert terrain nearly 700 years ago and still focus on caring for the land in a way that ensures future generations will be able to enjoy its harvest.
Touched by the Salar people’s passion + love for this plant and saw an opportunity to be the first U.S. importer of this wild-harvested superfood while helping our Salar friends improve local conditions in time for next year’s harvest.