Why Black Gojis

Prized for its anti-aging, beauty-enhancing, calming and immunity-boosting benefits*, these herbs have been an important part of the Tibetan Medicine pharmacopeia, “Jing Zhu Ben Cao” for centuries. Each berry is hand-picked at the height of ripeness and sun-dried. No chemicals or preservatives are used in the process and we are working on obtaining USDA organic certification.

We were introduced to this precious crop on a recent trip to Northwestern China where we met with the Salar people, a Chinese ethnic minority who harvest black gojis in the remote Tibetan-Qinghai Plateau. They first began cultivating the harsh dessert terrain nearly 700 years ago and still focus on caring for the land in a way that ensures future generations will be able to enjoy its harvest.  

We were touched by the locals’ passion + love for this plant and saw an opportunity to introduce its healing beauty to our Western communities while helping our Salar friends improve local conditions in time for next year’s harvest.


The research



Known in Latin as lycium ruthenicum, black gojis have been widely documented in medical and scientific journals as a highly nutritious superfood. Its rich purple and blue color comes from the high levels of unique antioxidants known as anthocyanins.

Anthocyanins are part of the flavonoid family of polyphenol phytochemicals found in highly pigmented foods including blueberries, red cabbage, egg plant and cherries. In addition to acting as antioxidants and fighting wrinkle-causing free radicals, anthocyanins may offer anti-inflammatory, anti-viral, and anti-cancer benefits.

 In addition to its nutritional contents, black gojis are also vital for sustaining the ecosystem and agriculture of the remote Tibetan-Qinghai dessert area. Because it has special physiological characteristics of being drought-resistance and salt-resistance, black gojis help soil desertification and alleviates the degree of soil salinity–alkalinity. 


 *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.